Inspiring students to develop creative confidence is what we're all about. David Kelley, co-founder of IDEO and Stanford's d.School, explains what makes it so important.

According to David Kelley — groundbreaking designer, innovator, and creative thinker — creativity is innate in all of us. It's simply a matter of acknowledging it and figuring out how to tap into it.

Kelley calls this building creative confidence. During an interview on 60 Minutes with Charlie Rose, Kelley shares why developing your own creative confidence — and encouraging it in others — is so essential.

"People who are confident in their creativity are trying new things all the time," Kelley says. "I have so many students who are world-class designers, and their parents, out of love for them, said to them, 'you should be a doctor, you should be a lawyer.' And they were born to be designers! So many people in life do something that looks good but feels bad. If it feels bad, they shouldn't be doing it."

The central component comes from not only knowing your strengths, but from recognizing the fields, ideas, and ways of thinking that inspire you the most.

"Once you think of yourself as a creative person, you make better decisions," Kelley says. "If you think of yourself as creative, then you can create a new future."

We couldn't agree more. To watch the rest of the interview and find out more about David Kelley, click here.