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Jul 20, 2018 Conversation EXPLO Pre-College + Career

Meet Guilherme from Brazil

Guilherme plans to become an engineer but has chosen to explore Advertising + Marketing to diversify his options — and working with PEZ International to prepare a pitch for their marketing team has been an unexpected bonus.

Sige Zheng

Guilherme plans to become an engineer but has chosen to explore Advertising + Marketing to diversify his options — and working with PEZ International to prepare a pitch for their marketing team has been an unexpected bonus.  


I really enjoyed the PEZ trip. I never thought that I would be visiting here and everything, I've never seen how the PEZ are made. It is something that's very new and interesting to me. Mainly because that when I got to EXPLO, I was never thinking that I'd be visiting them and will make a proposal and show them my ideas with my friends. I'm really interested in the project. The funny thing is that I used to call PEZ "the head toys."

I'm really enjoying the Advertising + Marketing class as well because we get to talk a lot in the class. I like talking and I'm not a shy person. I don't like classes in which I just look at a powerpoint and listen only to the teacher. I chose advertising because we can be creative, meet new people, talk to people, and listen to their ideas.

I'm also taking the Mechanical Engineering class. I want to be an engineer. One thing that my father always tells me is, "no matter what you do, if you don't have knowledge of other fields, you are not going anywhere." So I thought that advertising is important when I was choosing the class, because in advertising, you get to show people what you are doing, what drives you; people can buy things and invest in you. That's one thing I'm learning in advertising.

Sige Zheng